Abercrombie & Fitch. The name of the notorious fashion company alone might evoke a particular set of memories for those coming of age during the nineties and early 2000s. Perhaps those memories might be trapped somewhere in middle or high school when brands like Abercrombie & Fitch and Aeropostale reigned supreme in the world of teen fashion culture. Or those memories are of the particular musky brand of scent associated with entering the store’s domain inside a mall. When American malls were once bustling and alive with shoppers looking for the season’s hottest fashion, Abercrombie stood out with its shuttered windows, dark interiors, and the endless posters of half-naked male models.
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